Methods and systems are disclosed herein that may help to provide location-aware caching and/or location-specific service profiles in a balloon network. An exemplary method may be carried out by a balloon that is at a location associated with the first geographic area in a balloon network that includes a plurality of defined geographic areas, and may involve: (a) determining that a location-aware cache of a balloon should be updated with user-data associated with the first geographic area; and (b) in response to determining that the location-aware cache should be updated: (i) sending a location-aware cache-update request; (ii) receiving, as a response to the location-aware cache-update request, user-data that corresponds to the first geographic area; and (iii) storing the user-data that corresponds to the first geographic area in a location-aware cache of the balloon.