An imaging apparatus generates one piece of image including a moving image and a still image which are continuously shot. The apparatus includes an imaging unit, a still image acquisition instruction unit, a moving image acquisition start instruction unit, a time measuring unit, and a moving image time determination unit. The imaging unit acquires the moving image and the still image. The moving image acquisition start instruction unit instructs to start acquisition of the moving image prior to acquisition of the still image. The time measuring unit measures a time from a start of acquisition of the moving image to acquisition of the still image. The moving image time determination unit determines a moving image time which is a time of the moving image included in the image.