The exemplary embodiments relate to providing screen data to a client, through a cloud server, and displaying the screen data in the client. The cloud server may encode the screen data in an encoding method that is independently determined according to attributes of each of a plurality of contents which form the screen data, and the client may decode the received screen data based on the encoding method in the cloud server and may display the decoded screen data. The screen data may be efficiently provided by performing encoding based on attributes of respective contents which form the screen data, compared to a case where only one encoding method is used.