发明授权
- 专利标题： Promoting content
- 专利标题（中）： 宣传内容
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申请号： US13472077申请日： 2012-05-15
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公开(公告)号： US08712850B1公开(公告)日： 2014-04-29
- 发明人: Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
- 申请人： Vivek Raghunathan , David G. Arthur , Rohan Jain , Emily K. Moxley , Shivakumar Venkataraman , Nipun Kwatra , Brett A. McLarnon , David J. Ganzhorn
- 申请人地址： US CA Mountain View
- 专利权人： Google Inc.
- 当前专利权人： Google Inc.
- 当前专利权人地址： US CA Mountain View
- 代理机构： Fish & Richardson P.C.
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing a creative. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion including determining when the body portion includes one or more words that can be added to the title portion. The method further comprises promoting, using the one or more processors, the one or more words into the title portion. The method further comprises providing the creative including the title portion with the promoted one or more words.
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