Methods and systems for designing new products such as perfumes comprise having existing products in a product field rated according to product attributes; assigning each of the existing products a location in a multi-dimensional space according to the ratings; locating the existing products in a second multi-dimensional space; choosing reference products, which sample the second space, from among the existing products; having a consumer survey of the reference products conducted; creating a map of consumer responses in the second multi-dimensional space; and designing the new product based on the map of consumer responses.