Aspects described herein relate to communicating with one or more cells for receiving a multicast and/or broadcast service (MBS), and providing MBS continuity in device mobility scenarios. In an aspect, one or more cells for reselection from a current cell can be detected, where the current cell supports a UE interested MBS. The one or more cells can be evaluated for reselection based at least in part on whether the one or more cells support the UE interested MBS to determine a target cell for reselection. Cell reselection can be performed to the target cell.