Methods, systems, and devices for data capture trigger configuration for asset tracking are provided. Another example method capturing raw data involves obtaining a rich data capture trigger that defines when a controller of an asset tracking device onboard an asset is to identify and log an unsimplified block of raw data in raw data on the asset tracking device for rich data analysis, transmitting data capture instructions to the asset tracking device that contains the rich data capture trigger, and receiving the simplified set of raw data and the unsimplified block of raw data from the asset tracking device.