A system for collecting subjective preferences from users using gamification is disclosed. The system may include a communication device configured for transmitting at least one prompt to at least one presentation device, receiving a plurality of responses from at least one input device associated with a plurality of users, and transmitting indication of the at least one winner to the at least one presentation device. Further, the system may include a processing device configured for analyzing the plurality of responses, calculating a metric associated with the plurality of users based on the analyzing, assigning a plurality of scores to the plurality of users, and determining at least one winner based on the scoring. Further, the system may include a storage device configured for storing the plurality of responses in association with a plurality of identifiers associated with the plurality of users.