A display device including: a display panel including first and second display areas, the first display area including first pixels, the second display area including second pixels and a transmission area; a memory storing correction values of a pixel value; a controller generating corrected data by correcting image data using the correction values of the pixel value; and a data driver outputting a data signal corresponding to the corrected data to the display panel, wherein one of the correction values of the pixel value includes a pixel function value for illuminance of external light regarding one of the first pixels and the second pixels, the pixel function value makes a white color coordinate of the first display area equal to a white color coordinate of the second display area based on an external light characteristic, an external light reflection characteristic, and an emission characteristic.