A method, a mobile device, and a computer program product for detecting loss of attention during play of media content in a mobile device. The method includes, during playback of first media content, receiving first data indicative of whether a consumer of the first media content is actively consuming the first media content. The method further includes evaluating, based on a comparison of the first data with comparative data, whether the first data indicates that the consumer is likely not currently paying attention to playback of the first media content. The method further includes identifying, based on a time of receipt of the first data that indicates that the consumer is not paying attention, a first time within the first media content at which the consumer stopped paying attention during the playback and resetting a playback location of the first media content to continue playback from the first time.