Disclosed is a method for determining at least one visual behavior parameter of a person. The method includes the following steps: a step of encouraging the person to perform a visual test during which he observes at least one target position, a step of measuring an item of data that is representative of at least one viewing direction of the person during the visual test, a step of determining a reference viewing direction on the basis of the representative data measured, and a step of positioning, relative to the reference viewing direction, at least one measured target position that is determined, in a reference marker associated with the head of the person, on the basis of the data that is representative of the viewing direction of the person measured during the visual test.