Disclosed are methods, apparatus, systems, and computer-readable storage media for representing a portion of a user interface of a web browser as a web address. In some implementations, a computing device receives a request to encode as a web address a portion of a user interface provided in a web browser at the computing device. The computing device then generates a web address to identify content of the portion of the user interface. The portion of the user interface represented by the web address includes a primary user interface component and one or more secondary user interface components associated with the primary user interface component.