A module type display apparatus includes a communication interface configured to communicate with at least one external module type display apparatus; a display panel including a plurality of light emitting diodes (LEDs); a storage configured to store information regarding at least one of brightness and a color coordinate that is previously measured according to a characteristic of an LED among the plurality of light emitting diodes; at least one sensor configured to sense a characteristic of at least one LED; and a processor configured to set a target value based on at least one of second brightness and a second color coordinate received from the at least one external module type display apparatus, and control to adjust at least one of first brightness and first color coordinate of the at least one LED to have the target value, based on the information acquired from the storage.