In at least one embodiment, an apparatus for generating a simulated vehicle sound is provided. At least one parameter module receives a first driver throttle signal and to transmit a first input signal indicative of a first simulated vehicle sound. An engine sound generator block audibly generates a first simulated vehicle sound in response to the first input signal. An engine sound removal block is operably coupled to a microphone that receives a first microphone input signal. The first microphone input signal includes first environmental noise associated with a vehicle exterior environment and the first simulated vehicle sound. The engine sound removal block is configured to filter the first simulated vehicle sound from the first microphone input signal to determine the first environmental noise. The engine sound generator generates a second simulated vehicle sound that is louder than the first environmental noise.