A first message may be displayed within a main chat room. The first message may be associated with a first topic. A second message may be displayed below the first message. The second message may be associated with a second topic. A third message may be received. The third message may be determined to be associated with the first topic. In response to the determining, the third message may be displayed by offsetting the third message below the first message, wherein the third message is displayed above the second message. The offsetting the third message below the first message may indicate a hierarchical relationship between the first message and the third message.