A sheet delivery system includes: a joining unit configured to join, to an intermediate section of a sheet being delivered from a delivery-side original material roll, an end section of a sheet of a standby-side original material roll; and an operation robot configured to retrieve the end section of the sheet from the standby-side original material roll and convey the end section of the sheet to the joining unit. The sheet delivery system is configured to set, in advance, a sheet retrieval position at which the sheet is retrieved from each of the original material rolls, for each of the original material rolls. The operation robot is configured to convey the end section of the sheet from each of the sheet retrieval positions to the joining unit.