The invention relates to method for analyzing appearance quality of electric heating non-combustion cigarettes based on furnace volatile matter. The method comprises the following steps: (1) sampling;(2) determination of the furnace volatile matter in samples; (3) determination of moisture in the samples; (4) appearance evaluation and determination of geraniol, benzyl benzoate and benzyl cinnamate contents; (5) prediction of geraniol, benzyl benzoate and benzyl cinnamate contents by a partial least squares method based on the furnace volatile matter and moisture results of the samples; and (6) prediction of the appearance quality of the cigarettes based on geraniol, benzyl benzoate and benzyl cinnamate contents. The method lays the foundation for the quantitative and qualitative analysisof cigarette cores of the electric heating non-combustion cigarettes. The model provided by the invention can be used for objective quality evaluation of cigarette samples, and the analysis method isconvenient and quick. The method can predict the conditions of yellow spots and oil stain and avoid the cumbersome and error of the determination of the compounds.