A head-up display system and a vehicle including the same are provided. The system includes an image source (10), configured to generate an image and to project a light presenting the image; a light dividing unit (20), configured to transmit a first portion of the light and to reflect a second portion of the light; and a virtual image generating unit, configured to image the first portion of the light transmitted through the light dividing unit and the second portion of the light reflected by the light dividing unit onto a front windshield (40) within a first region (40a) and a second region (40b) respectively.