Advertisement delivery management apparatus and advertisement delivery management method
    1.
    发明授权
    Advertisement delivery management apparatus and advertisement delivery management method 有权
    广告传送管理装置和广告传送管理方法

    公开(公告)号:US09524512B2

    公开(公告)日:2016-12-20

    申请号:US14103406

    申请日:2013-12-11

    CPC classification number: G06Q30/0255 G06Q30/0269

    Abstract: An advertisement delivery management apparatus according to an embodiment of the present disclosure includes a prediction information storage unit, an acquisition unit and an allocation unit. The prediction information storage unit stores information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations. The acquisition unit acquires a plurality of order requests designating user attributes and the numbers of deliveries. The allocation unit allocates the delivery target users to the plurality of order requests, on the basis of the user attributes and the numbers of deliveries designated by the plurality of order requests, such that the number of predetermined user attributes of the delivery target users who have not been allocated to the order requests is the maximum.

    Abstract translation: 根据本公开的实施例的广告传送管理装置包括预测信息存储单元,获取单元和分配单元。 预测信息存储单元存储包括预测为未来广告传送目的地的多个传送目标用户的用户属性的信息。 采集单元获取指定用户属性和传送次数的多个订单请求。 所述分配单元基于由所述多个订单请求指定的所述用户属性和所述交货次数,将所述交付目标用户分配给所述多个订单请求,使得所述投递目标用户的预定用户属性的数量具有 没有分配给订单请求是最大的。

    Advertisement delivery management apparatus and advertisement delivery management method

    公开(公告)号:US09818132B2

    公开(公告)日:2017-11-14

    申请号:US14107428

    申请日:2013-12-16

    CPC classification number: G06Q30/0255 G06Q30/0269

    Abstract: An advertisement delivery management apparatus according to an embodiment includes an allocation unit and an advertisement delivery unit. The allocation unit selects delivery target users who have the user attribute designated by each of order requests and whose number corresponds to the number of deliveries designated by each of order requests, from a plurality of delivery target users predicted as future advertisement delivery destinations, and allocates the selected delivery target users to the order requests. The advertisement delivery unit selects the advertising information of the order request corresponding to a user attribute of a user of a user terminal on the basis of the allocation result of the allocation unit and transmits the selected advertising information to the user terminal.

    Advertisement choosing device and advertisement choosing method

    公开(公告)号:US10296942B2

    公开(公告)日:2019-05-21

    申请号:US14036732

    申请日:2013-09-25

    Abstract: An advertisement choosing device chooses an advertisement to be displayed in a display space of a predetermined size. The advertisement choosing device includes an advertisement storing unit and an advertisement choosing unit. The advertisement storing unit stores therein sizes of multiple advertisements of various sizes. The advertisement choosing unit chooses, from among the multiple advertisements, one or more advertisements whose total size is equal to or less than the size of the display space as the advertisement to be displayed in the display space.

    Advertisement delivery management apparatus and advertisement delivery management method
    7.
    发明授权
    Advertisement delivery management apparatus and advertisement delivery management method 有权
    广告传送管理装置和广告传送管理方法

    公开(公告)号:US09514480B2

    公开(公告)日:2016-12-06

    申请号:US14097563

    申请日:2013-12-05

    CPC classification number: G06Q30/0251

    Abstract: An advertisement delivery management apparatus according to an embodiment includes a predicted information storage unit, an allocating unit, and a reallocating unit. The predicted information storage unit stores information including user attributes of a plurality of delivery target users predicted as future advertisement delivery destinations. The allocating unit allocates the delivery target user to an advertisement delivery order request based on the information stored in the predicted information storage unit. The reallocating unit performs a reallocating process of exchanging the delivery target user allocated to the order request with a non-allocated user who is the delivery target user that has not been allocated to the order request.

    Abstract translation: 根据实施例的广告传送管理装置包括预测信息存储单元,分配单元和重新分配单元。 预测信息存储单元存储包括预测为未来广告传送目的地的多个传送目标用户的用户属性的信息。 分配单元基于存储在预测信息存储单元中的信息,将传送目标用户分配给广告传递顺序请求。 重新分配单元执行重新分配处理,该分配过程与分配给订单请求的交付目标用户与未分配给订单请求的交付目标用户的未分配用户进行交换。

    Advertisement delivery management apparatus and advertisement delivery management method
    9.
    发明授权
    Advertisement delivery management apparatus and advertisement delivery management method 有权
    广告传送管理装置和广告传送管理方法

    公开(公告)号:US09508088B2

    公开(公告)日:2016-11-29

    申请号:US14094198

    申请日:2013-12-02

    CPC classification number: G06Q30/0254

    Abstract: An advertisement delivery management apparatus according to an embodiment includes an acquisition unit, a determination unit, and an accepting unit. The acquisition unit acquires information on two or more types of delivery target user groups, each including a plurality of delivery target users predicted as future advertisement delivery destinations. The determination unit determines whether each of the delivery target user groups satisfies delivery conditions designated by an advertisement delivery order request. The accepting unit accepts the advertisement delivery order request based on the determination result of the determination unit.

    Abstract translation: 根据实施例的广告传送管理装置包括获取单元,确定单元和接受单元。 获取单元获取关于两种或多种类型的投递目标用户组的信息,每个包括被预测为未来广告传送目的地的多个投放目标用户。 确定单元确定每个传送目标用户组是否满足由广告传递顺序请求指定的传送条件。 接受单元基于确定单元的确定结果接受广告传递订单请求。

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