公开(公告)号：US20140143054A1

公开(公告)日：2014-05-22

申请号：US14163435

申请日：2014-01-24

Applicant: Yahoo! Inc.

Inventor： Aytek Esen Celik ,  Tak-Leung Choie

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/24 ,  G06F16/29 ,  G06Q10/087 ,  G06Q30/02 ,  G06Q30/0249 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: A method is disclosed for providing advertising content for display in a page over a network. The advertising content is displayed based on a category assigned to the advertising content and an identified geographic location of a search query. The category correlating to a given search may be based on the search results. The search results may be associated with one or more categories and the category for selecting advertising content is determined in accordance with the amount of search results each category is correlated to. The provided advertising content may be selected from an available inventory of advertising content within the geographic location of the search query or the geographic location of an advertiser location associated with the geographic location of the search query.

Abstract translation: 公开了一种用于提供用于在网络上的页面中显示的广告内容的方法。 基于分配给广告内容的类别和搜索查询的识别的地理位置来显示广告内容。 与给定搜索相关的类别可以基于搜索结果。 搜索结果可以与一个或多个类别相关联，并且用于选择广告内容的类别根据与每个类别相关联的搜索结果的量来确定。 可以从搜索查询的地理位置内的广告内容的可用清单或与搜索查询的地理位置相关联的广告商位置的地理位置中选择所提供的广告内容。