公开(公告)号：US20140114770A1

公开(公告)日：2014-04-24

申请号：US13655244

申请日：2012-10-18

Applicant: YAHOO! INC.

Inventor： Supreeth Hosur Nagesh Rao

IPC: G06Q30/02

CPC classification number: G06Q30/02 ,  G06Q50/01

Abstract: Techniques for providing offers for products/services associated with a topic to users based on a measure of conversion determined for the users are described. The measure of conversion for each user may be indicative of a probability that the user will purchase item(s) associated with a particular topic. The measure of conversion may be based on social activity associated with the user and social activity associated with other users that have formed a social connection with the user. Offers associated with the particular topic are presented to the user in response to determining that the measure of conversion of the user for the topic reaches a predetermined threshold and/or matches further criteria.

Abstract translation: 描述了基于为用户确定的转换的度量来向用户提供与主题相关联的产品/服务的技术。 每个用户的转换度量可以指示用户将购买与特定主题相关联的项目的概率。 转换的度量可以基于与用户形成的与其他用户形成社交关系的用户相关联的社交活动和社交活动。 响应于确定用于主题的用户的转换度量达到预定阈值和/或匹配另外的标准，向用户呈现与该特定主题相关联的提议。

公开(公告)号：US20140229289A1

公开(公告)日：2014-08-14

申请号：US13766553

申请日：2013-02-13

Applicant: YAHOO! INC.

Inventor： Supreeth Hosur Nagesh Rao ,  Shivakumar Ningappa ,  Sundeep Narravula ,  Rahul Chugh

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0241

Abstract: In one embodiment, a group of two or more individuals may be identified. A group profile associated with the group of two or more individuals may be obtained. One or more content items and/or one or more advertisements suitable for presenting to the group of two or more individuals may be identified based, at least in part, upon the group profile. The one or more content items and/or one or more advertisements may be provided for access by the group of two or more individuals.

Abstract translation: 在一个实施方案中，可以鉴定一组两个或多个个体。 可以获得与两个或更多个体的组相关联的组轮廓。 可以至少部分地基于组简档来识别适合于向两个或更多个人的组呈现的一个或多个内容项和/或一个或多个广告。 可以提供一个或多个内容项目和/或一个或多个广告用于由两个或更多个人的组访问。

公开(公告)号：US20150356595A1

公开(公告)日：2015-12-10

申请号：US14297054

申请日：2014-06-05

Applicant: Yahoo! Inc.

Inventor： Ram Sriharsha ,  Supreeth Hosur Nagesh Rao

IPC: G06Q30/02

CPC classification number: G06Q30/0243 ,  G06Q30/0275

Abstract: Described herein are solutions for determining quality of online ads and matching the ads to content so that the content is not devalued by the ads. Such solutions may also identify relationships between ads and their influence on user engagement with host content. The solutions may also define and provide the relationships to advertisers, in forms of historical scores and projected scores. The historical scores may include historical elasticity scores and the projected scores may include projected elasticity scores. The scores may be determined per ad and content pair. The solutions can use the scores to influence ad pricing.

Abstract translation: 这里描述的是用于确定在线广告的质量并将广告与内容匹配以使内容不被广告贬值的解决方案。 这样的解决方案还可以识别广告之间的关系及其对用户与主机内容的参与的影响。 解决方案还可以以历史得分和预测分数的形式定义和提供与广告商的关系。 历史得分可以包括历史弹性得分，并且预测得分可以包括预测的弹性得分。 可以根据广告和内容对确定分数。 解决方案可以使用分数来影响广告定价。