公开(公告)号：US20170262878A1

公开(公告)日：2017-09-14

申请号：US15064310

申请日：2016-03-08

Applicant: Yahoo! Inc.

Inventor： Suleyman CETINTAS ,  Pengyuan WANG ,  Jian YANG ,  Puneet Mohan SANGAL

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q30/0246 ,  G06Q30/0256 ,  G06Q30/0273

Abstract: Systems, devices, and methods are disclosed for determining the quality of traffic received from different web page publishers, and setting a pricing structure for the different traffic based on the determined quality of traffic. Accurately determining the quality of traffic and/or clicks from different publishers allows the network system described herein to offer a fair marketplace with just return on investments (ROI) for advertisers, and offer a robust and accurate traffic quality based pricing model for publishers. Internet based technology, and in particular deep learning techniques available through a neural network, are utilized to determine the pricing structure based on click and/or web page traffic quality measurements generated through the deep learning techniques.