公开(公告)号：US09003288B2

公开(公告)日：2015-04-07

申请号：US13864153

申请日：2013-04-16

Applicant: Yahoo! Inc.

Inventor： Steven Clarke-Martin ,  Chris Kalaboukis

IPC: G06F3/00 ,  H04N7/173 ,  G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0277

Abstract: Systems and methods have been developed for displaying contextually relevant advertisements to users as media objects are being rendered. One or more data sources with contextual information for different portions of each media object are maintained. From this contextual information, keywords may be generated and used to locate contextually-related advertisements. The advertisements are selected based on contextual information about the media object in order to match or otherwise be contextually relevant with the media content being rendered. As the subject matter of the media object changes during rendering, different advertisements related to the new context are provided that replace the prior advertisement. The advertisements are displayed in an area that could be used for other purposes when the rendering device is not rendering media objects.

Abstract translation: 已经开发出系统和方法，用于在呈现媒体对象时向用户显示与内容相关的广告。 维护一个或多个具有用于每个媒体对象的不同部分的上下文信息的数据源。 根据该上下文信息，可以生成关键字并用于定位与内容相关的广告。 基于关于媒体对象的上下文信息来选择广告，以便匹配或以其他方式与所呈现的媒体内容上下文相关。 随着媒体对象的主题在呈现期间发生变化，提供了与新上下文相关的不同广告，其替代了先前的广告。 当渲染设备不呈现媒体对象时，广告显示在可用于其他目的的区域中。

公开(公告)号：US20130339138A1

公开(公告)日：2013-12-19

申请号：US13864153

申请日：2013-04-16

Applicant: Yahoo! Inc.

Inventor： Steven Clarke-Martin ,  Chris Kalaboukis

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/02 ,  G06Q30/0255 ,  G06Q30/0277

Abstract: Systems and methods have been developed for displaying contextually relevant advertisements to users as media objects are being rendered. One or more data sources with contextual information for different portions of each media object are maintained. From this contextual information, keywords may be generated and used to locate contextually-related advertisements. The advertisements are selected based on contextual information about the media object in order to match or otherwise be contextually relevant with the media content being rendered. As the subject matter of the media object changes during rendering, different advertisements related to the new context are provided that replace the prior advertisement. The advertisements are displayed in an area that could be used for other purposes when the rendering device is not rendering media objects.

Abstract translation: 已经开发出系统和方法，用于在呈现媒体对象时向用户显示与内容相关的广告。 维护一个或多个具有用于每个媒体对象的不同部分的上下文信息的数据源。 根据该上下文信息，可以生成关键字并用于定位与内容相关的广告。 基于关于媒体对象的上下文信息来选择广告，以便匹配或以其他方式与所呈现的媒体内容上下文相关。 随着媒体对象的主题在呈现期间发生变化，提供了与新上下文相关的不同广告，其替代了先前的广告。 当渲染设备不呈现媒体对象时，广告显示在可用于其他目的的区域中。