公开(公告)号：US20160343030A1

公开(公告)日：2016-11-24

申请号：US14759121

申请日：2014-12-31

Applicant: YAHOO! INC.

Inventor： Xiaohang Qu ,  Choon Kit Chan ,  Lixing Bo

IPC: G06Q30/02

CPC classification number: G06Q30/0255 ,  G06Q30/02 ,  G06Q30/0241 ,  G06Q30/0251 ,  G06Q30/0275

Abstract: Briefly, for an embodiment, as an example, a method may include recovering one or more cookies for a particular user based at least in part on one or more cookie maps.

Abstract translation: 简而言之，对于一个实施例，作为示例，方法可以包括至少部分地基于一个或多个cookie映射来为特定用户恢复一个或多个cookie。

公开(公告)号：US20160180376A1

公开(公告)日：2016-06-23

申请号：US14585961

申请日：2014-12-30

Applicant: Yahoo! Inc.

Inventor： Zhonghao LU ,  Jian Xu ,  Lixing Bo

IPC: G06Q30/02

CPC classification number: G06Q30/0244

Abstract: A computer system that implements a method for optimizing an ad campaign may be configured to receive an online ad display request to display an ad to a viewer and obtain at least three probabilities—a first probability that the ad will receive a positive response from the viewer, a second probability that the ad will receive a neutral response from the viewer, and a third probability that the ad will receive a negative response from the viewer. Additionally, the computer system may also be configured to determine a gain value of displaying the ad; and determine a bidding price associated with the ad request based on the gain value.

Abstract translation: 实现用于优化广告活动的方法的计算机系统可以被配置为接收在线广告显示请求以向观看者显示广告并获得至少三个概率 - 广告将从观看者接收到肯定响应的第一概率 ，广告将从观众接收中立响应的第二个概率，以及广告将从观众收到否定回应的第三个概率。 此外，计算机系统还可以被配置为确定显示广告的增益值; 并基于增益值确定与广告请求相关联的投标价格。

公开(公告)号：US20160267589A1

公开(公告)日：2016-09-15

申请号：US14412033

申请日：2014-01-15

Applicant: Yahoo! Inc.

Inventor： Ray Wang ,  Lixing Bo ,  Choon Kit Chan

IPC: G06Q40/04

CPC classification number: G06Q40/04 ,  G06Q30/0241 ,  G06Q30/08

Abstract: Method and system for managing online bidding are provided. A bid request is received via the communication platform. The bid request is analyzed to obtain information associated with the request. Whether to participate in online bidding is determined based on a bid control model in accordance with the information associated with the request. The bid control model is generated based on historical data associated with one or more previous online bidding events. An online bid is generated if it is determined to participate in the online bidding. The online bid is transmitted as a response to the bid request.

Abstract translation: 提供了管理网络出价的方法和系统。 通过通信平台接收出价请求。 分析出价请求以获得与请求相关联的信息。 是否参与在线投标是根据与请求相关的信息的投标控制模型确定的。 出价控制模型基于与一个或多个先前的在线投标事件相关联的历史数据生成。 如果确定参加在线投标，则会生成一个在线报价。 作为对出价请求的响应，发送在线出价。