公开(公告)号：US20160125450A1

公开(公告)日：2016-05-05

申请号：US14533898

申请日：2014-11-05

Applicant: Yahoo! Inc.

Inventor： Jing JIN ,  Pengyuan WANG ,  Ayman FARAHAT

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0201

Abstract: Systems and methods for tracking brand reputation and market share are provided. The system includes one or more devices having a processor and a non-transitory storage medium accessible to the hardware processor. The device is programmed to obtain an awareness index at a plurality of levels at least partially based on the brand data. The device is programmed to obtain a favorability index as a ratio of user numbers based on the brand data. The device is programmed to obtain a branding index by combining the awareness index and the favorability index. The device is programmed to obtain an affinity score for a group of users at least partially based on the brand data and recommend the group of users based on the affinity score to increase the branding index.

Abstract translation: 提供跟踪品牌声誉和市场份额的系统和方法。 该系统包括具有可由硬件处理器访问的处理器和非暂时性存储介质的一个或多个设备。 该设备被编程为至少部分地基于品牌数据获得多个级别的意识索引。 该设备被编程为以基于品牌数据的用户数量的比率获得有利指数。 该设备被编程为通过结合意识指数和有利指数来获得品牌指数。 该设备被编程为至少部分地基于品牌数据获得一群用户的亲和度分数，并且基于亲和度分数推荐该用户组以增加品牌指数。