公开(公告)号：US20160125454A1

公开(公告)日：2016-05-05

申请号：US14532831

申请日：2014-11-04

Applicant: Yahoo! Inc.

Inventor： Howard Karloff ,  Yifan Hu ,  Jeremy Kanterman ,  Pengyuan WANG ,  Shahriyar Sufi

IPC: G06Q30/02

CPC classification number: G06Q30/0249

Abstract: Systems and methods for managing advertisement campaign are provided. The system includes one or more devices having a processor and a non-transitory storage medium accessible to the hardware processor. The system includes a memory storing a database including campaign data. The system also includes a server computer in communication with the database. The server computer is programmed to receive a budget to be spent on a plurality of websites. The server computer is programmed to estimate a parameter for a non-linear model based on the campaign data. The server computer is programmed to estimate an expected number of conversions for each of the plurality of websites using the non-linear model with the estimated parameter. The server computer is programmed to determine an allocation of impressions for the plurality of websites that maximizes an estimated total number of conversions.

Abstract translation: 提供了管理广告活动的系统和方法。 该系统包括具有可由硬件处理器访问的处理器和非暂时性存储介质的一个或多个设备。 该系统包括存储包括活动数据的数据库的存储器。 该系统还包括与数据库通信的服务器计算机。 服务器计算机被编程为接收在多个网站上花费的预算。 服务器计算机被编程为基于活动数据估计用于非线性模型的参数。 服务器计算机被编程为使用具有估计参数的非线性模型来估计多个网站中每个网站的预期转换次数。 服务器计算机被编程以确定使估计的总转化次数最大化的多个网站的展示分配。