Abstract:
Disclosed is a system, method, and non-transitory computer readable storage medium for creating personalized instantiations of an app. User input is accepted to create, by a computing device, a personalized instantiation of an app, the app comprising a home screen, the creating of the personalized instantiation occurring by generating a deep linked shortcut on the home screen of the app that links into the app with parameters to configure the app into the personalized instantiation of the app. A display is generated for displaying, on the computing device, the personalized instantiation of the app so that the personalized instantiation of the app can be launched as configured with the parameters.