公开(公告)号：US20170076327A1

公开(公告)日：2017-03-16

申请号：US14851214

申请日：2015-09-11

Applicant: Yahoo! Inc.

Inventor： Frank Filippini ,  Jorge Angarita ,  Wayne Greenwood ,  Dan Parent ,  Lisa Giaffo ,  Erin P. Sheedy-Owen

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/285 ,  G06F16/9535 ,  G06F16/954 ,  G06Q30/0261 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: The present teaching relates to providing dynamic advertisements for comparison. In one example, a request is received for selecting advertisement. The request incorporates a query. The query is analyzed to determine a category of product and determine one or more attributes of the category of product based on the query. At least one advertisement associated with the category of product is selected based on the one or more attributes and the request. An instruction on presentation of the at least one advertisement is generated in accordance with the one or more attributes. Information related to the instruction and the at least one advertisement is sent as a response to the request.

Abstract translation: 本教学涉及提供动态广告进行比较。 在一个示例中，接收到用于选择广告的请求。 该请求包含查询。 分析查询以确定产品的类别，并根据查询确定产品类别的一个或多个属性。 基于一个或多个属性和请求来选择与产品类别相关联的至少一个广告。 根据一个或多个属性生成关于呈现至少一个广告的指令。 作为对请求的响应发送与指令和至少一个广告相关的信息。