公开(公告)号：US20140372229A1

公开(公告)日：2014-12-18

申请号：US13920212

申请日：2013-06-18

Applicant: Yahoo! Inc.

Inventor： Ling-Wei HUANG ,  Wei-Han LI ,  Huai-Hsing HUANG ,  Chia-Yen LIU ,  Chi-Wa NG ,  Shih-Ting HUANG ,  Shih-Ping LU ,  Dai-Yan CHEN ,  Pin-Kuan LEE

IPC: G06Q30/02

CPC classification number: G06Q30/0272 ,  G06Q30/0277 ,  H04N21/4782 ,  H04N21/6587 ,  H04N21/812

Abstract: A computer-implemented method for automatically pausing advertisements based on user attention includes rendering a digital video to a user, in response to the user initiating the digital video through a web multimedia player. The computer-implemented method also includes streaming an advertisement to the user once the user begins to watch the digital video and monitoring the user attention as the user watches the advertisement. The user attention is monitored based on keystrokes and mouse movements. Further, the computer-implemented method includes detecting one or more changes in the user attention. Furthermore, the computer-implemented method includes pausing the advertisement automatically at instance of detecting the one or more changes. Moreover, the computer-implemented method includes detecting the one or more changes that directs the user attention to the paused advertisement and resuming streaming of the advertisement.

Abstract translation: 响应于用户通过网络多媒体播放器发起数字视频，用于基于用户关注自动暂停广告的计算机实现的方法包括将数字视频呈现给用户。 一旦用户开始观看数字视频并且在用户观看广告时监视用户的关注，计算机实现的方法还包括向用户流式传输广告。 基于击键和鼠标移动来监视用户注意力。 此外，计算机实现的方法包括检测用户关注的一个或多个变化。 此外，计算机实现的方法包括在检测一个或多个改变的情况下自动暂停广告。 此外，计算机实现的方法包括检测将用户注意到暂停的广告的一个或多个改变，并恢复广告的流式传输。