公开(公告)号：US20140164344A1

公开(公告)日：2014-06-12

申请号：US14099521

申请日：2013-12-06

Applicant: Yahoo! Inc.

Inventor： Andrew Tomkins ,  Shanmugasundaram Ravikumar ,  Cameron Marlow ,  Jasmine Novak

IPC: G06F17/30

CPC classification number: G06F17/30864

Abstract: A method and apparatus are provided for detecting and explaining bursty stream events in targeted groups. In one example, the method includes receiving validated bursty events, finding explanatory data sources having relevant bursty events that are relevant to the validated bursty events, wherein the explanatory sources explain the presence of the validated bursty events, correlating the validated bursty events to the relevant bursty events of the explanatory data sources to obtain burst results, and sending the burst results to a burst database that is accessible to an end user.

Abstract translation: 提供了一种用于检测和解释目标组中的突发流事件的方法和装置。 在一个示例中，该方法包括接收经过验证的突发事件，找到具有与经验证的突发事件相关的相关突发事件的说明性数据源，其中解释源解释存在已验证的突发事件，将验证的突发事件与相关 解释数据源的突发事件以获得突发结果，并将突发结果发送到最终用户可访问的突发数据库。

公开(公告)号：US09053186B2

公开(公告)日：2015-06-09

申请号：US14099521

申请日：2013-12-06

Applicant: Yahoo! Inc.

Inventor： Andrew Tomkins ,  Shanmugasundaram Ravikumar ,  Cameron Marlow ,  Jasmine Novak

IPC: G06F17/30

CPC classification number: G06F17/30864

Abstract: A method and apparatus are provided for detecting and explaining bursty stream events in targeted groups. In one example, the method includes receiving validated bursty events, finding explanatory data sources having relevant bursty events that are relevant to the validated bursty events, wherein the explanatory sources explain the presence of the validated bursty events, correlating the validated bursty events to the relevant bursty events of the explanatory data sources to obtain burst results, and sending the burst results to a burst database that is accessible to an end user.

Abstract translation: 提供了一种用于检测和解释目标组中的突发流事件的方法和装置。 在一个示例中，该方法包括接收经过验证的突发事件，找到具有与经验证的突发事件相关的相关突发事件的说明性数据源，其中解释源解释存在经验证的突发事件，将验证的突发事件与相关的突发事件相关联 解释数据源的突发事件以获得突发结果，并将突发结果发送到最终用户可访问的突发数据库。

公开(公告)号：US20140249914A1

公开(公告)日：2014-09-04

申请号：US14201514

申请日：2014-03-07

Applicant: Yahoo! Inc.

Inventor： Pavel Berkhin ,  Usama M. Fayyad ,  Scott Gaffney ,  Bassel Ojjeh ,  Rajesh Girish Parekh ,  Andrew Tomkins

IPC: G06Q30/02

CPC classification number: G06Q30/0244 ,  G06Q10/04 ,  G06Q10/06 ,  G06Q30/02 ,  G06Q30/0249 ,  G06Q30/0275

Abstract: Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.

Abstract translation: 描述了用于在一组固定的关键字之中为搜索引擎营销（SEM）活动最佳地分配在线广告预算的方法和装置。