公开(公告)号：US20170061498A1

公开(公告)日：2017-03-02

申请号：US14841207

申请日：2015-08-31

Applicant: Yahoo! Inc

Inventor： Mohammad Soltani ,  Michael David Snyder

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: The present disclosure describes improving target segments data provided by data management platforms and generating a new target segment that is not available from data management platforms. An advertisement platform compares multiple target segments received from data management platforms. Each of the multiple target segments includes a plurality of items and target group metadata. Then, the advertisement platform retrieves memberships related to the same user or device from the multiple target segments, and determines whether the memberships are logically inconsistent by applying predetermined logical consistency rules. If the memberships are logically inconsistent, the advertisement platform modifies the multiple target segments by eliminating the inconsistent items.

Abstract translation: 本公开内容描述了改进由数据管理平台提供的目标段数据并生成不能从数据管理平台获得的新目标段。 广告平台比较从数据管理平台接收的多个目标段。 多个目标段中的每一个包括多个项目和目标组元数据。 然后，广告平台从多个目标段检索与相同用户或设备相关的成员关系，并通过应用预定的逻辑一致性规则来确定成员身份是否在逻辑上不一致。 如果会员资格在逻辑上不一致，则广告平台通过消除不一致的项目来修改多个目标分段。