公开(公告)号：US20170193545A1

公开(公告)日：2017-07-06

申请号：US14984853

申请日：2015-12-30

Applicant: YAHOO! Inc.

Inventor： Ke Zhou ,  Miriam Redi ,  Mounia Lalmas ,  Puneet Mohan Sangal

IPC: G06Q30/02

CPC classification number: G06Q30/0243

Abstract: A filtering machine receives sponsored content and filters the sponsored content according to a quality metric generated by quality model circuitry and assigned to the instance of sponsored content. The quality model circuitry generates the quality metric in accordance with historical feedback received about other sponsored content and a collection of quality factors pertaining to the sponsored content. Based on the quality metric for the sponsored content, the filtering machine can effect service of the sponsored content to a user device for display thereon.