公开(公告)号：US20140180831A1

公开(公告)日：2014-06-26

申请号：US13727210

申请日：2012-12-26

Applicant: YAHOO! INC.

Inventor： Eric Bax ,  Valeria Montero

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: An electronic device implemented method includes facilitating an auction for an ad space of an advertisement network. A bid and a creative are received from an advertiser for the ad space. An attribute of the creative is determined that is obtrusive to a viewer experience. An extent that the attribute is obtrusive is determined. An extent that the attribute is effective in obtaining a goal of the advertiser is determined. A correlation between the extent that the attribute is obtrusive and the extent that the attribute is effective in obtaining a goal of the advertiser is determined.

Abstract translation: 电子设备实现方法包括促进广告网络的广告空间的拍卖。 从广告客户收到广告空间的出价和广告素材。 广告素材的属性被确定为对观众体验的突出。 确定属性是突出的程度。 确定该属性在获得广告主的目标中有效的程度。 确定属性突出的程度与属性在获得广告主的目标中有效的程度之间的相关性。