公开(公告)号：US20150032740A1

公开(公告)日：2015-01-29

申请号：US13950132

申请日：2013-07-24

Applicant: YAHOO! INC.

Inventor： SUPREETH RAO ,  SUDHARSAN VASUDEVAN ,  GOPAL MOR ,  UTKARSH SHRIVASTAVA

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/30477 ,  G06F17/30528 ,  G06F17/3053

Abstract: A system and method for generating a personalized trends module includes steps of: for a given user, producing a social timeline by logging content posted on the given user's accounts on social media sites; analyzing the social timeline for recently posted content to derive an interim summary of first trending topics for the given user; receiving from a content personalization platform an in-stream feed of second trending topics based on the user's recent on-line activity including page views, queries, and clicks; augmenting the social timeline with the second trending topics from the in-stream feed to produce an interim list of third trending topics; ranking the third trending topics by source category using a frequency index; selecting the highest ranking third trending topics from each source category; and presenting a personalized trends module with positions allocated to the highest ranking third trending topics.

Abstract translation: 用于生成个性化趋势模块的系统和方法包括以下步骤：对于给定用户，通过记录在社交媒体网站上发布在给定用户的帐户上的内容来产生社交时间线; 分析最近发布的内容的社会时间表，以得出给定用户的第一个热门话题的中期摘要; 基于用户最近的在线活动（包括页面浏览，查询和点击）从内容个性化平台接收第二热门话题的插播馈送; 增加来自流媒体Feed的第二个热门话题的社会时间表，以产生第三个热门话题的临时名单; 使用频率指数按源类别排列第三趋势主题; 从每个来源类别中选出排名第三的热门话题; 并呈现个性化趋势模块，分配给排名第三的热门话题。