公开(公告)号：US20140108144A1

公开(公告)日：2014-04-17

申请号：US13653203

申请日：2012-10-16

Applicant: YAHOO! INC.

Inventor： Ashutosh KUMAR ,  Rahul HARI

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  G06Q30/0277

Abstract: Methods and systems for using voice input in display advertisements are disclosed. A default display advertisement is selected based at least in part on targeting criteria. The default advertisement is transmitted to a user device and displayed in a browser application on the user device. A command based on voice input provided by a user for interacting with the default display advertisement is received from the browser application. One or more keywords are extracted from the command, and at least one advertisement for a product is selected based at least in part on the extracted keyword(s). The advertisement is transmitted to the user device, and the default advertisement is modified to display the advertisement.

Abstract translation: 公开了在显示广告中使用语音输入的方法和系统。 至少部分地基于定位标准来选择默认显示广告。 默认广告被传送到用户设备并显示在用户设备上的浏览器应用中。 从浏览器应用程序接收基于由用户提供的用于与默认显示广告交互的语音输入的命令。 从命令中提取一个或多个关键字，并且至少部分地基于所提取的关键字来选择产品的至少一个广告。 广告被发送到用户设备，并且修改默认广告以显示广告。