公开(公告)号：US20140101599A1

公开(公告)日：2014-04-10

申请号：US14104148

申请日：2013-12-12

Applicant: YAHOO! INC.

Inventor： Ashit Gandhi ,  Vincent Sollicito ,  Marc Bishop ,  Stephen Miller

IPC: G06F3/0484

CPC classification number: G06F3/04842 ,  H04L67/02 ,  H04L67/36

Abstract: Methods and apparatus for providing an advertisement in a sidebar, and/or in a slidesheet associated with an application module displayed in the sidebar. The advertisement is targeted to the sidebar user based upon user specific information maintained by a content provider. The user specific information can comprise, sidebar application information, user preference information, shared user information and other information associated with the user that can be used to select an advertisement targeted to the user. An advertisement displayed in a slidesheet can be selected based upon user information and/or the functionality provided by the application module associated with the slidesheet.

Abstract translation: 在侧栏中提供广告的方法和装置，和/或与侧栏中显示的应用模块相关联的幻灯片中。 基于内容提供商维护的用户特定信息，该广告针对侧边用户。 用户特定信息可以包括边栏应用信息，用户偏好信息，共享用户信息和与用户相关联的其他可用于选择针对用户的广告的信息。 可以基于用户信息和/或由与幻灯片相关联的应用模块提供的功能来选择在幻灯片中显示的广告。