公开(公告)号：US20140297401A1

公开(公告)日：2014-10-02

申请号：US13851753

申请日：2013-03-27

Applicant: YAHOO! INC.

Inventor： Eric BAX ,  Raghu Donamukkala

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: Methods and systems are provided that include bidding techniques for use with online advertising auctions. Methods and systems are provided relating to bidding for display of an advertisement, where the allocation of serving opportunities for advertisement slots takes into account competing bids associated with advertisers. A highest bid associated with an advertiser is allocated all the serving opportunities of one of the advertisement slots. The remaining bids associated with advertisers are allocated serving opportunities between the remaining slots based on various factors, such as historical online advertising bidding and delivery information and performance metric information.

Abstract translation: 提供了包括用于在线广告拍卖的投标技术的方法和系统。 提供的方法和系统涉及用于显示广告的投标，其中广告位的投放机会的分配考虑与广告商相关联的竞争出价。 与广告商相关联的最高出价分配了广告时隙之一的所有投放机会。 根据各种因素（如历史在线广告出价和投放信息以及绩效指标信息），与广告客户相关的剩余出价被分配在剩余时段之间的服务机会。