公开(公告)号：US20150120449A1

公开(公告)日：2015-04-30

申请号：US14589803

申请日：2015-01-05

Applicant: YAHOO! INC.

Inventor： David Zito ,  Joseph Essas

IPC: G06F17/30 ,  G06Q30/02

CPC classification number: G06F17/30867 ,  G06F17/30035 ,  G06F17/3053 ,  G06F17/30828 ,  G06F17/30864 ,  G06Q30/0256 ,  H04H60/33 ,  H04H60/46 ,  H04H60/65 ,  H04N5/445 ,  H04N7/17318 ,  H04N7/17336 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/42204 ,  H04N21/42209 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/47815 ,  H04N21/4828 ,  H04N21/4858 ,  H04N21/488 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/84

Abstract: System and method for presenting search results. Search results may be mixed and/or prioritized based on one or more criteria. Search results may be mixed and/or prioritized based on user profile data, preferred advertiser/merchant rankings or a combination thereof. Search results may presented to a viewer on a display device simultaneously along with broadcast and/or streaming content. The search results may be “pushed” to a client-side device and presented along with related broadcast content. Alternatively, the search results may be based on one or more user-provided search criteria.

Abstract translation: 用于呈现搜索结果的系统和方法。 搜索结果可以根据一个或多个标准混合和/或优先化。 搜索结果可以基于用户简档数据，优选的广告商/商家排名或其组合来混合和/或优先化。 搜索结果可以与广播和/或流内容同时呈现给显示设备上的观众。 搜索结果可以被“推送”到客户端设备并且与相关广播内容一起呈现。 或者，搜索结果可以基于一个或多个用户提供的搜索标准。

公开(公告)号：US20140130088A1

公开(公告)日：2014-05-08

申请号：US14151343

申请日：2014-01-09

Applicant: YAHOO! INC.

Inventor： David Zito ,  Joseph Essas

IPC: H04N21/2668 ,  H04N21/488 ,  H04N21/81 ,  H04N21/422

CPC classification number: G06F17/30867 ,  G06F17/30035 ,  G06F17/3053 ,  G06F17/30828 ,  G06F17/30864 ,  G06Q30/0256 ,  H04H60/33 ,  H04H60/46 ,  H04H60/65 ,  H04N5/445 ,  H04N7/17318 ,  H04N7/17336 ,  H04N21/25891 ,  H04N21/2668 ,  H04N21/42204 ,  H04N21/42209 ,  H04N21/44222 ,  H04N21/4532 ,  H04N21/47815 ,  H04N21/4828 ,  H04N21/4858 ,  H04N21/488 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/84

Abstract: System and method for providing time-based content. In one embodiment, time-based offers are presented to viewers of broadcast content, and may be presented on the same display device being used to display broadcast programming. In another embodiment, time-based offers are commercial offers inviting the viewer to purchase goods or services at a special rate for a limited time. Time-based offers may also be customized based on programming content being viewed and/or viewer profile data. Responses to presented time-based offers may be used to update viewer profile data and/or merchant conversion profile data, which is a measure of how effective the particular offer is.

Abstract translation: 用于提供基于时间的内容的系统和方法。 在一个实施例中，将基于时间的优惠呈现给广播内容的观众，并且可以在用于显示广播节目的相同显示设备上呈现。 在另一个实施例中，基于时间的提供是商业提供，邀请观众在有限的时间内以特殊价格购买商品或服务。 还可以基于正在观看的节目内容和/或观看者简档数据来定制基于时间的优惠。 可以使用呈现基于时间的优惠的响应来更新观众简档数据和/或商家转换简档数据，这是衡量特定报价有效的量度。