公开(公告)号：US20140095329A1

公开(公告)日：2014-04-03

申请号：US13830551

申请日：2013-03-14

Applicant: Yahoo! Inc.

Inventor： Agnes Liu ,  Bonnie Pan ,  Chialing Hsu Sarva ,  Guy Schackman

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: A full screen advertisement is embedded within the content of a webpage that comprises a plurality of portions that are configured to form fit the display so that each portion of the webpage extends between the four edges of the display. The advertisement is also response as it reshapes to form fit the resolution of the output device. The advertisement also includes a gated content section that can be unlocked through a product purchase or through a social tie-in.

Abstract translation: 全屏广告被嵌入在网页的内容中，该网页包括多个部分，其被配置为形成适合显示器，使得网页的每个部分在显示器的四个边缘之间延伸。 广告也是响应，因为它重塑以形成适合输出设备的分辨率。 广告还包括门控内容部分，可以通过产品购买或通过社交联系来解锁。

公开(公告)号：USD754185S1

公开(公告)日：2016-04-19

申请号：US29449283

申请日：2013-03-14

Applicant: Yahoo! Inc.

Designer： Agnes Liu ,  Guy Schackman ,  Chialing Hsu Sarva ,  Bonnie Pan ,  Sophie Dufresne

公开(公告)号：US20140095328A1

公开(公告)日：2014-04-03

申请号：US13792569

申请日：2013-03-11

Applicant: YAHOO! INC.

Inventor： Shaun Forouzandeh ,  Guy Schackman ,  Agnes Liu ,  Chialing Hsu Sarva ,  Bonnie Pan

IPC: G06Q30/02

CPC classification number: G06Q30/0277

Abstract: An interactive reveal advertising unit is presented in a webpage. The motion and animation of the advertising unit's creative is tied to the user interaction with the device displaying the webpage, the web page or the advertising unit itself, so that the creative responds directly to the user interaction. The overall layout of the creative elements in the unit is changed based on various factors. The advertising unit also expands to reveal an expanded canvas that displays additional media.

Abstract translation: 互动式展示广告单元在网页中呈现。 广告单元的广告素材的动作和动画与用户与显示网页，网页或广告单元本身的设备的交互关系在一起，使广告单元直接响应用户交互。 单位中的创意元素的总体布局根据各种因素而改变。 广告单元还扩展，以显示展开其他媒体的扩展画布。