公开(公告)号：US20140222800A1

公开(公告)日：2014-08-07

申请号：US14249055

申请日：2014-04-09

Applicant: YAHOO! INC.

Inventor： Srinivas Vadrevu ,  Su-Lin Wu ,  Ben Shahshahani

IPC: G06F17/30

CPC classification number: G06F17/3053 ,  G06F17/30477 ,  G06F17/30705 ,  G06F17/30864 ,  G06F17/30867 ,  G06F17/3087

Abstract: News search and browse experience is personalized based on user preferences. User attributes like a geographic location are obtained and news sources preferred by other users with attributes similar to those of a requesting user are identified. News sources that are popular across different user groups are eliminated and relevant news items from the remaining news sources are retrieved and presented to the requesting user.

Abstract translation: 新闻搜索和浏览体验基于用户偏好进行个性化。 获得诸如地理位置的用户属性，并且识别出具有与请求用户的属性相似的属性的其他用户优选的新闻源。 在不同用户组中流行的新闻来源被消除，并且来自剩余新闻来源的相关新闻项被检索并呈现给请求用户。

公开(公告)号：US20170140429A1

公开(公告)日：2017-05-18

申请号：US14938956

申请日：2015-11-12

Applicant: Yahoo! Inc.

Inventor： Hao Cheng ,  Ben Shahshahani

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0256 ,  G06F16/3329 ,  G06F16/9535 ,  G06Q30/0275

Abstract: The present teaching relates to methods, systems, and programming for providing advertisements based on semantic representations. In one example, a request is obtained for advertisement. The request incorporates a query. The query is parsed to generate a semantic representation of the query. A plurality of advertisements indexed by their respective semantic representations is obtained. Among the plurality of advertisements, one or more advertisements are determined whose semantic representations match the semantic representation of the query. The one or more advertisements are provided as a response to the request.