公开(公告)号：US10692098B2

公开(公告)日：2020-06-23

申请号：US14710096

申请日：2015-05-12

Applicant: Yahoo!, Inc.

Inventor： Christian Holz ,  Frank Richard Bentley ,  Ayman Farahat

IPC: G06Q30/02 ,  G06Q10/06

Abstract: Methods and systems for predicting content consumption are provided herein. An application log of a user, comprising a user's application data, and a viewing log of the user, comprising the user's viewing data (e.g., television programs watched by the user), may be evaluated over a time period to construct a model. The model may comprise a correlation between the viewing log and the application log during the time period (e.g., what applications the user interacts with while watching a program). Second application data, regarding application usage of a second user, may be extracted. The model may be applied to the second application data to identify an expected viewing action of the second user (e.g., what program the second user is likely to watch during the time period based upon applications used by the second user). The second user may be provided with content related to the expected viewing action.

公开(公告)号：US20140006105A1

公开(公告)日：2014-01-02

申请号：US14016927

申请日：2013-09-03

Applicant: Yahoo! Inc.

Inventor： Tarun Bhatia ,  Ayman Farahat

IPC: G06Q30/02

CPC classification number: G06Q30/0203 ,  G06Q30/02

Abstract: The present invention provides techniques for use in audience-related measurements, including hybrid techniques which include use of panel-based audience-related measurement information and census-based audience-related measurement information. Techniques are provided in which panel-based audience-related measurement information is obtained from multiple providing entities, and census-based audience-related measurement information is obtained one or more providing entities. The obtained information is stored in a database. The stored information may be provided to the information-providing entities, and may be used in calibrating or improving the accuracy of audience-related measurements.

Abstract translation: 本发明提供了用于观众相关测量的技术，包括使用基于面板的观众相关测量信息和基于普查的观众相关测量信息的混合技术。 提供了技术，其中从多个提供实体获得基于面板的受众相关测量信息，并且获得一个或多个提供实体的基于普查的受众相关测量信息。 获得的信息存储在数据库中。 存储的信息可以提供给信息提供实体，并且可以用于校准或提高与观众相关的测量的准确性。

公开(公告)号：US20170004541A1

公开(公告)日：2017-01-05

申请号：US14755399

申请日：2015-06-30

Applicant: Yahoo! Inc.

Inventor： Gabriele Tolomei ,  Ayman Farahat ,  Mounia Lalmas

IPC: G06Q30/02 ,  G06Q10/06

CPC classification number: G06Q30/0273 ,  G06F3/0481 ,  G06Q10/067 ,  G06Q30/0246 ,  G06Q30/0275

Abstract: The present teaching relates to analyzing user behavior associated with web contents. Information related to user interactions associated with a content item placed on a reference property is first obtained. A measurement associated with each user interaction of the content item is determined based on the obtained information. An analyzing model for the content item which characterizes statistics of the measurements associated with the content item is further constructed. A measurement threshold to be used to determine a cost of placing the content item on a target property is further determined using the constructed analyzing model.

Abstract translation: 本教学涉及分析与网页内容相关的用户行为。 首先获得与放置在引用属性上的内容项相关联的用户交互相关的信息。 基于所获得的信息来确定与内容项目的每个用户交互相关联的测量。 进一步构建表征与内容项目相关联的测量的统计信息的内容项目的分析模型。 使用构建的分析模型进一步确定用于确定将内容项置于目标属性上的成本的测量阈值。

公开(公告)号：US20170300576A1

公开(公告)日：2017-10-19

申请号：US15097658

申请日：2016-04-13

Applicant: YAHOO! INC.

Inventor： Simon Osindero ,  Ioannis Kalantidis ,  David Shamma ,  Lyndon Kennedy ,  Ayman Farahat ,  Gerry Pesavento ,  Ricardo Baeza-Yates

IPC: G06F17/30 ,  H04L29/06

CPC classification number: G06F16/9535 ,  G06F16/50 ,  H04L67/10

Abstract: Disclosure includes system, method and architecture for selecting supplemental digital content using visual appearance. Digital content that is visually similar, or dissimilar, to digital content requested by a user can he identified and provided for presentation with the requested content. The additional digital content is visually congruent, or visually incongruent, with content requested by a user, such that the additional content is similar, or dissimilar, to the requested content from a visual standpoint. In a presentation of the requested content, the presentation position of each additional content item relative to the presentation position of each requested content can be identified using visual congruence, or visual incongruence.

公开(公告)号：US20160335645A1

公开(公告)日：2016-11-17

申请号：US14710096

申请日：2015-05-12

Applicant: Yahoo!, Inc.

Inventor： Christian Holz ,  Frank Richard Bentley ,  Ayman Farahat

IPC: G06Q30/02 ,  G06Q10/06

Abstract: Methods and systems for predicting content consumption are provided herein. An application log of a user, comprising a user's application data, and a viewing log of the user, comprising the user's viewing data (e.g., television programs watched by the user), may be evaluated over a time period to construct a model. The model may comprise a correlation between the viewing log and the application log during the time period (e.g., what applications the user interacts with while watching a program). Second application data, regarding application usage of a second user, may be extracted. The model may be applied to the second application data to identify an expected viewing action of the second user (e.g., what program the second user is likely to watch during the time period based upon applications used by the second user). The second user may be provided with content related to the expected viewing action.

Abstract translation: 本文提供了预测内容消费的方法和系统。 包括用户的观看数据（例如，用户观看的电视节目）的用户的应用程序日志，包括用户的应用数据和观看日志可以在一段时间内被评估以构建模型。 该模型可以包括在该时间段期间的观看日志和应用日志之间的相关性（例如，用户在观看节目时进行交互时的什么应用）。 可以提取关于第二用户的应用使用的第二应用数据。 该模型可以应用于第二应用数据以识别第二用户的预期观看动作（例如，基于第二用户使用的应用，第二用户在该时间段期间可能观看的程序）。 可以向第二用户提供与预期观看动作相关的内容。

公开(公告)号：US08819292B2

公开(公告)日：2014-08-26

申请号：US14016927

申请日：2013-09-03

Applicant: Yahoo! Inc.

Inventor： Tarun Bhatia ,  Ayman Farahat

IPC: G06Q30/02 ,  G06F15/16

CPC classification number: G06Q30/0203 ,  G06Q30/02

Abstract: The present invention provides techniques for use in audience-related measurements, including hybrid techniques which include use of panel-based audience-related measurement information and census-based audience-related measurement information. Techniques are provided in which panel-based audience-related measurement information is obtained from multiple providing entities, and census-based audience-related measurement information is obtained one or more providing entities. The obtained information is stored in a database. The stored information may be provided to the information-providing entities, and may be used in calibrating or improving the accuracy of audience-related measurements.

Abstract translation: 本发明提供了用于观众相关测量的技术，包括使用基于面板的观众相关测量信息和基于普查的观众相关测量信息的混合技术。 提供了技术，其中从多个提供实体获得基于面板的受众相关测量信息，并且获得一个或多个提供实体的基于普查的受众相关测量信息。 获得的信息存储在数据库中。 存储的信息可以提供给信息提供实体，并且可以用于校准或提高与观众相关的测量的准确性。

公开(公告)号：US20170004542A1

公开(公告)日：2017-01-05

申请号：US14755483

申请日：2015-06-30

Applicant: Yahoo! Inc.

Inventor： Ayman Farahat ,  Mounia Lalmas ,  Gabriele Tolomei

IPC: G06Q30/02 ,  G06F3/0481

CPC classification number: G06Q30/0273 ,  G06F3/0481 ,  G06Q10/067 ,  G06Q30/0246 ,  G06Q30/0275

Abstract: The present teaching relates to providing content supply adjustment. A first dataset associated with user interactions directed to one or more content items placed on a target property and a second dataset associated with user interactions directed to the one or more content items places on a reference property are received for evaluation. Further, a cost of placing the one or more content items on the target property is determined based on the first and second datasets.

Abstract translation: 本教学涉及提供内容供应调整。 接收与针对放置在目标属性上的一个或多个内容项目的用户交互相关联的第一数据集，以及与指向参考属性上的一个或多个内容项目的用户交互相关联的第二数据集，用于评估。 此外，基于第一和第二数据集确定将一个或多个内容项目放置在目标属性上的成本。