公开(公告)号：US20220382564A1

公开(公告)日：2022-12-01

申请号：US17819134

申请日：2022-08-11

申请人： Twitter, Inc.

发明人： Sean Moon ,  Arvind Thiagarajan ,  Mike Jahr ,  Milind Ganjoo ,  Parag Agrawal

IPC分类号： G06F9/445 ,  G06F16/903 ,  H04L9/40 ,  G06F21/55 ,  G06F16/9032 ,  G06N20/00 ,  G06N3/04 ,  G06N3/08

摘要： An example system includes a memory store of aggregate definitions. Each aggregate definition specifies a key value, a feature, a half-life value, and an aggregate operation metric to apply to a cross of the feature and the half-life value to generate aggregate metrics. The system also includes an aggregation engine that generates aggregate feature records from the input source based on the aggregate definitions and stores the aggregate feature records. An aggregate feature record includes an aggregate of the metric for the feature decayed over time using the half-life. The system also includes a query service that identifies, using the aggregate definitions, responsive aggregate feature records that satisfy parameters of a received request, applies the half-life to the responsive feature records, and provides the responsive feature records to a requester, the requester using the responsive feature records as input for a neural network.

公开(公告)号：US11379436B1

公开(公告)日：2022-07-05

申请号：US16827630

申请日：2020-03-23

申请人： Twitter, Inc.

发明人： Reid Andersen ,  Parag Agrawal ,  Utkarsh Srivastava ,  Hyun Duk Kim

IPC分类号： G06Q30/02 ,  G06F16/21 ,  G06Q30/00 ,  G06F16/335 ,  G06F16/435

摘要： A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

公开(公告)号：US10649794B2

公开(公告)日：2020-05-12

申请号：US15675671

申请日：2017-08-11

申请人： Twitter, Inc.

发明人： Sean Moon ,  Arvind Thiagarajan ,  Mike Jahr ,  Milind Ganjoo ,  Parag Agrawal

IPC分类号： G06F16/00 ,  G06F9/445 ,  G06F16/903 ,  H04L29/06 ,  G06F21/55 ,  G06F16/9032 ,  G06N20/00 ,  G06N3/08 ,  G06Q50/00

摘要： An example system includes a memory store of aggregate definitions. Each aggregate definition specifies a key value, an output store, a feature, a half-life value, and an aggregate operation metric to apply to a cross of the feature and the half-life value to generate aggregate metrics. The system also includes an aggregation engine that generates aggregate feature records from the input source based on the aggregate definitions and stores the aggregate feature records in the output store. An aggregate feature record includes an aggregate of the metric for the feature decayed over time using the half-life. The system also includes a query service that identifies, using the aggregate definitions, responsive aggregate feature records that satisfy parameters of a received request, applies the half-life to the responsive feature records, and provides the responsive feature records to a requester, the requester using the responsive feature records as input for a neural network.

公开(公告)号：US11409717B1

公开(公告)日：2022-08-09

申请号：US16827630

申请日：2020-03-23

申请人： Twitter, Inc.

发明人： Reid Andersen ,  Parag Agrawal ,  Utkarsh Srivastava ,  Hyun Duk Kim

IPC分类号： G06Q30/02 ,  G06F16/21 ,  G06Q30/00 ,  G06F16/335 ,  G06F16/435

摘要： A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

公开(公告)号：US10769677B1

公开(公告)日：2020-09-08

申请号：US15894550

申请日：2018-02-12

申请人： Twitter, Inc.

发明人： Parag Agrawal ,  Utkarsh Srivastava ,  Kumar Chellapilla ,  Qicheng Ma

IPC分类号： G06F7/00 ,  G06F16/30 ,  G06Q30/02 ,  H04L12/58 ,  G06F16/9535 ,  G06F16/2457

摘要： A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

公开(公告)号：US10657556B1

公开(公告)日：2020-05-19

申请号：US15178381

申请日：2016-06-09

申请人： Twitter, Inc.

发明人： Yue Lu ,  Parag Agrawal ,  Cheng Li ,  Sandeep Pandey ,  Michael Jahr ,  Jeremy Ginsberg

IPC分类号： G06Q30/02 ,  G06N20/00

摘要： In some examples, a computing device includes at least one processor and at least one module, operable by the at least one processor to receive, from a client device of a user, a request for one or more advertisements to display at the client device with a set of messages. The set of messages is associated with the user in a social network messaging service. The at least one module may be further operable to determine a probability that the user will select a candidate advertisement using a machine learning model based on point-wise learning and pair-wise learning. The at least one module may be further operable to determine, based on the probability that the user will select the candidate advertisement, a candidate score for the candidate advertisement, determine that the candidate score satisfies a threshold, and send, for display at the client device, the candidate advertisement.

公开(公告)号：US11270333B1

公开(公告)日：2022-03-08

申请号：US16876565

申请日：2020-05-18

申请人： Twitter, Inc.

发明人： Yue Lu ,  Parag Agrawal ,  Cheng Li ,  Sandeep Pandey ,  Michael Jahr ,  Jeremy Ginsberg

IPC分类号： G06Q30/02 ,  G06N20/00

摘要： In some examples, a computing device includes at least one processor and at least one module, operable by the at least one processor to receive, from a client device of a user, a request for one or more advertisements to display at the client device with a set of messages. The set of messages is associated with the user in a social network messaging service. The at least one module may be further operable to determine a probability that the user will select a candidate advertisement using a machine learning model based on point-wise learning and pair-wise learning. The at least one module may be further operable to determine, based on the probability that the user will select the candidate advertisement, a candidate score for the candidate advertisement, determine that the candidate score satisfies a threshold, and send, for display at the client device, the candidate advertisement.

公开(公告)号：US20210110428A1

公开(公告)日：2021-04-15

申请号：US17130495

申请日：2020-12-22

申请人： Twitter, Inc.

发明人： Yue Lu ,  Parag Agrawal ,  Cheng Li ,  Sandeep Pandey ,  Michael Jahr ,  Jeremy Ginsberg

IPC分类号： G06Q30/02 ,  G06N20/00

摘要： In some examples, a computing device includes at least one processor and at least one module, operable by the at least one processor to receive, from a client device of a user, a request for one or more advertisements to display at the client device with a set of messages. The set of messages is associated with the user in a social network messaging service. The at least one module may be further operable to determine a probability that the user will select a candidate advertisement using a machine learning model based on point-wise learning and pair-wise learning. The at least one module may be further operable to determine, based on the probability that the user will select the candidate advertisement, a candidate score for the candidate advertisement, determine that the candidate score satisfies a threshold, and send, for display at the client device, the candidate advertisement.

公开(公告)号：US10769661B1

公开(公告)日：2020-09-08

申请号：US14214489

申请日：2014-03-14

申请人： Twitter, Inc.

发明人： Parag Agrawal ,  Mike Jahr ,  Yue Lu ,  Feng Zhuge ,  Qicheng Ma ,  Utkarsh Srivastava

IPC分类号： G06Q30/02

摘要： A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

公开(公告)号：US09117227B1

公开(公告)日：2015-08-25

申请号：US14214523

申请日：2014-03-14

申请人： Twitter, Inc.

发明人： Parag Agrawal ,  Utkarsh Srivastava ,  Kumar Chellapilla ,  Qicheng Ma

IPC分类号： G06F17/30 ,  G06F7/00 ,  G06Q30/02

CPC分类号： G06Q30/0275 ,  G06F17/3053 ,  G06F17/30699 ,  G06F17/30864 ,  G06F17/30867 ,  G06Q30/0242 ,  G06Q30/0254 ,  H04L51/04

摘要： A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.

摘要翻译： 实时消息平台允许广告客户支付将候选消息插入到账户所要求的消息流中。 为了容纳多个广告商，消息收发平台控制拍卖过程，确定哪些候选消息被选择以包含在所请求的账户持有者的消息流中。 选择是基于候选消息的出价，请求的消息流以及根据实现而变化的各种其他因素。 用于选择候选消息的过程通常包括以下步骤，尽管任何给定的步骤可以被省略或组合到不同实现中的另一步骤：目标，过滤，预测，排序和选择。