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    METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS
    1.
    发明申请
    METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS 有权

    公开(公告)号：US20210342879A1

    公开(公告)日：2021-11-04

    申请号：US17378455

    申请日：2021-07-16

    Applicant: The Nielsen Company (US), LLC

    Inventor： Kumar Nagaraja Rao ,  Stephen S. Bell ,  Tianjue Luo ,  Darlene F. DeMay

    IPC: G06Q30/02

    Abstract: An example apparatus includes processor circuitry to access demographics from a database proprietor corresponding to impression requests from computing devices indicative of media impressions, determine a first media impression count corresponding to a sum of first media impressions that occurred on first computing devices satisfying a device type criterion and that are attributable to a demographic group corresponding to a) the demographics from the database proprietor, b) panel-based demographics corresponding to a market segment, determine a second media impression count corresponding to second media impressions that occurred on second computing devices not satisfying the device type criterion and that are attributable to the demographic group corresponding to a) the demographics from the database proprietor, b) the panel-based demographics corresponding to the market segment, and determine a total media impression count by adding the first media impression count to the second media impression count that are attributable to the demographic group.

    Methods and apparatus to determine impressions corresponding to market segments
    2.
    发明授权
    Methods and apparatus to determine impressions corresponding to market segments 有权

    公开(公告)号：US11068928B2

    公开(公告)日：2021-07-20

    申请号：US16429792

    申请日：2019-06-03

    Applicant: The Nielsen Company (US), LLC

    Inventor： Kumar Nagaraja Rao ,  Stephen S. Bell ,  Tianjue Luo ,  Darlene F. DeMay

    IPC: G06Q30/02

    Abstract: An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group; determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel; determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience; and calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.

    METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS
    3.
    发明申请
    METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS 审中-公开
    确定与市场部分相关的印象的方法和装置

    公开(公告)号：US20160019580A1

    公开(公告)日：2016-01-21

    申请号：US14729870

    申请日：2015-06-03

    Applicant: The Nielsen Company (US), LLC

    Inventor： Kumar Nagaraja Rao ,  Stephen S. Bell ,  Tianjue Luo ,  Darlene F. DeMay

    IPC: G06Q30/02

    CPC classification number: G06Q30/0242

    Abstract: Methods and apparatus to determine impression corresponding to market segments are disclosed. An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group, where the number of impressions are based on attributions of the impressions to the first demographic group. The example method also includes determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel. The example method further includes determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience. The method further includes calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.

    Abstract translation: 公开了确定与细分市场相对应的印象的方法和装置。 示例性方法包括确定在移动设备上发生的并且归因于第一人口统计组的展示次数，其中展示次数基于对第一人口统计学组的展示的归因。 示例性方法还包括确定对应于第一人口统计组的第一受众群体的大小是否满足阈值，其中第一受众包括观众测量面板中的小组成员。 该示例方法还包括当第一观众的大小不满足阈值时，确定第二观众的大小是否满足阈值，其中第二观众包括观众测量面板中对应于第二人口组的小组成员， 观众是第二听众的一部分。 该方法还包括：当第二受众的第二大小满足阈值时，基于属于市场细分的第二受众的一部分，计算归因于市场细分的展示次数和第二人口组。

    METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS
    5.
    发明申请
    METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS 审中-公开

    公开(公告)号：US20190385188A1

    公开(公告)日：2019-12-19

    申请号：US16429792

    申请日：2019-06-03

    Applicant: The Nielsen Company (US), LLC

    Inventor： Kumar Nagaraja Rao ,  Stephen S. Bell ,  Tianjue Luo ,  Darlene F. DeMay

    IPC: G06Q30/02

    Abstract: An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group; determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel; determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience; and calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.

    Methods, apparatus and computer readable media to generate electronic mobile measurement census data
    7.
    发明授权
    Methods, apparatus and computer readable media to generate electronic mobile measurement census data 有权

    公开(公告)号：US09953330B2

    公开(公告)日：2018-04-24

    申请号：US14569474

    申请日：2014-12-12

    Applicant: The Nielsen Company (US), LLC

    Inventor： Kumar Nagaraja Rao ,  Tianjue Luo ,  Albert Ronald Perez ,  Stephen S. Bell

    IPC: G06Q30/02

    CPC classification number: G06Q30/0201

    Abstract: Methods and apparatus to generating electronic mobile measurement census data are disclosed. Example disclosed methods involve, when a panelist associated with a client device is determined to be an audience member of the media on the client device, associating demographic information of the panelist with a logged impression associated with the media. The disclosed methods also include when the panelist associated with the client device is determined not to be the audience member of the media at the client device, determining probability scores for respective household members residing in a household with the panelist, the probability scores indicative of probabilities that corresponding ones of the household members are the audience member of the media at the client device, and associating demographic information of one of the household members that has a highest probability score with the logged impression associated with the media.

    METHODS AND APPARATUS TO GENERATE ELECTRONIC MOBILE MEASUREMENT CENSUS DATA
    8.
    发明公开
    METHODS AND APPARATUS TO GENERATE ELECTRONIC MOBILE MEASUREMENT CENSUS DATA 审中-公开

    公开(公告)号：US20240311852A1

    公开(公告)日：2024-09-19

    申请号：US18672867

    申请日：2024-05-23

    Applicant: The Nielsen Company (US), LLC

    Inventor： Kumar Nagaraja Rao ,  Tianjue Luo ,  Albert Ronald Perez ,  Stephen S. Bell

    IPC: G06Q30/0201

    CPC classification number: G06Q30/0201

    Abstract: An example apparatus includes at least one memory, instructions, and at least one processor to execute the instructions to generate electronic mobile measurement data based on network communications received from first client devices, select attributes associated with the electronic mobile measurement data to include in a model, generate the model based on the attributes and a first portion of the electronic mobile measurement data, determine a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding first users of the first client devices, and when the percentage satisfies a threshold determine: (a) when a second user operating a second client device is a primary user, and (b) when the user operating the second client device is a third user, and associate demographic information of the second user with the electronic mobile measurement data to reduce a misattribution error.

    Methods and apparatus to generate electronic mobile measurement census data
    10.
    发明授权
    Methods and apparatus to generate electronic mobile measurement census data 有权

    公开(公告)号：US11887133B2

    公开(公告)日：2024-01-30

    申请号：US18188633

    申请日：2023-03-23

    Applicant: The Nielsen Company (US), LLC

    Inventor： Kumar Nagaraja Rao ,  Tianjue Luo ,  Albert Ronald Perez ,  Stephen S. Bell

    IPC: G06Q30/0201

    CPC classification number: G06Q30/0201

    Abstract: An example apparatus includes at least one memory, instructions, and at least one processor to execute the instructions to generate electronic mobile measurement data based on network communications received from first client devices, select attributes associated with the electronic mobile measurement data to include in a model, generate the model based on the attributes and a first portion of the electronic mobile measurement data, determine a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding first users of the first client devices, and when the percentage satisfies a threshold determine: (a) when a second user operating a second client device is a primary user, and (b) when the user operating the second client device is a third user, and associate demographic information of the second user with the electronic mobile measurement data to reduce a misattribution error.

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