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公开(公告)号：US20230072357A1
公开(公告)日：2023-03-09
申请号：US17984982
申请日：2022-11-10
发明人： Matthew VanLandeghem , Jessica Brinson , Sagar Sanghavi , Lianghua Shao , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
IPC分类号： G06Q30/02 , G06N5/04 , H04L67/303 , G06N20/00 , G06F16/2457 , H04L67/306 , G06F16/9536 , G06F16/23 , G06F21/62 , G06F16/28 , G06F16/215 , H04L67/53 , H04L67/50
摘要： Methods, apparatus, systems, and articles of manufacture are disclosed to adjust demographic information of user accounts to reflect primary users of the user accounts. An example apparatus includes memory, programmable circuitry, and instructions in the memory, the instructions to cause the programmable circuitry to at least access impression data associated with a user account registered with a database proprietor, the user account associated with first demographics at a database of the database proprietor. The example programmable circuitry is also to determine a primary user of the user account based on the impression data and based on second demographics of multiple users of the user account, the multiple users including the primary user. Additionally, the example programmable circuitry is to modify the first demographics associated with the user account based on at least some of the second demographics, the at least some of the second demographics corresponding to the primary user.
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公开(公告)号：US20210357973A1
公开(公告)日：2021-11-18
申请号：US17317461
申请日：2021-05-11
发明人： Matthew VanLandeghem , Jessica Brinson , Sagar Sanghavi , Lianghua Shao , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
摘要： Methods and apparatus for multi-account adjustment in third-party privacy-protected cloud environments are disclosed herein. A disclosed example apparatus includes memory and processor circuitry to execute computer readable instructions to select a demographic characteristic, the demographic characteristic defining a segment of panelists, select a type of client device, determine a number of the panelists associated with the demographic characteristic and the client device, and define a multi-account adjustment factor for the demographic characteristic and the client device, the factor based on a ratio of a number of panelists to a number of user accounts, the user accounts associated with the determined number of panelists.
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公开(公告)号：US11783353B2
公开(公告)日：2023-10-10
申请号：US17318420
申请日：2021-05-12
发明人： Matthew VanLandeghem , Lianghua Shao , Jessica Brinson , Sagar Sanghavi , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
IPC分类号： G06Q30/02 , G06Q30/0201 , G06Q30/0242 , G06N5/04 , G06Q30/0204 , H04L67/303 , G06N20/00 , G06F16/2457 , H04L67/306 , G06F16/9536 , G06F16/23 , G06F21/62 , G06Q30/0202 , G06F16/28 , G06F16/215 , H04L67/53 , H04L67/50
CPC分类号： G06Q30/0201 , G06F16/215 , G06F16/2365 , G06F16/24578 , G06F16/285 , G06F16/9536 , G06F21/6263 , G06N5/04 , G06N20/00 , G06Q30/0202 , G06Q30/0204 , G06Q30/0205 , G06Q30/0245 , G06Q30/0246 , H04L67/303 , H04L67/306 , H04L67/53 , H04L67/535
摘要： An example apparatus disclosed herein includes a data input interface to access different sets of initial adjustment factors, the initial adjustment factors generated to correct at least one of misattribution or non-coverage of media impressions logged by a database proprietor, a grouping controller to identify a first set of the initial adjustment factors as a set of donor adjustment factors based on (a) first audience members associated with the set of donor adjustment factors satisfying a first threshold and (b) first impressions associated with the first audience members satisfying a second threshold, and identify a second set of the initial adjustment factors as a set of recipient adjustment factors, and an imputation factor generator to generate imputation factors to correct ones of the recipient adjustment factors based on ones of the donor adjustment factors.
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公开(公告)号：US20230083206A1
公开(公告)日：2023-03-16
申请号：US17984961
申请日：2022-11-10
发明人： Matthew VanLandeghem , Lianghua Shao , Jessica Brinson , Sagar Sanghavi , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
IPC分类号： G06Q30/02 , G06N5/04 , H04L67/303 , G06N20/00 , G06F16/2457 , H04L67/306 , G06F16/9536 , G06F16/23 , G06F21/62 , G06F16/28 , G06F16/215 , H04L67/53 , H04L67/50
摘要： An example system disclosed herein includes programmable circuitry to identify donor adjustment factors and recipient adjustment factors used for correction of media impressions logged by a database proprietor, the donor adjustment factors including first donor adjustment factors associated with a first geographic region and second donor adjustment factors associated with a second geographic region, determine a first reduced donor factor set corresponding to ones of the first donor adjustment factors that satisfy a threshold, determine a second reduced donor factor set corresponding to ones of the second donor adjustment factors that satisfy the threshold, and generate imputation factors based on an aggregation of retained ones of the donor adjustment factors, the retained ones of the donor adjustment factors selected based on the first reduced donor factor set and the second reduced donor factor set, the imputation factors to reduce error in the correction.
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公开(公告)号：US20230071645A1
公开(公告)日：2023-03-09
申请号：US17984978
申请日：2022-11-10
发明人： Matthew VanLandeghem , Billie J. Kline , Jessica Brinson , Jonathan Sullivan , Lianghua Shao , Logan Thomas , Mala Sivarajan , Sagar Sanghavi , Shruthi Koundinya Nagaraja , Arushi Kumar
IPC分类号： G06Q30/02 , G06N5/04 , H04L67/303 , G06N20/00 , G06F16/2457 , H04L67/306 , G06F16/9536 , G06F16/23 , G06F21/62 , G06F16/28 , G06F16/215 , H04L67/53 , H04L67/50
摘要： Methods and apparatus to generate audience metrics using third-party privacy-protected cloud environments. In some examples, an apparatus comprising processor circuitry to execute the instructions to at least generate an individualization model based on truth data indicating first true users exposed to media via first panelist client devices, produce user probabilities for second panelist client devices based on the individualization model, the user probabilities indicating likelihoods of second true users being exposed to media via the second panelist client devices, select a user probability from the user probabilities based on an impression, and assign the impression to the set of second true users.
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公开(公告)号：US20230139214A1
公开(公告)日：2023-05-04
申请号：US17984973
申请日：2022-11-10
发明人： Lianghua Shao , Matthew VanLandeghem , Jessica Brinson , Sagar Sanghavi , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
IPC分类号： G06Q30/0201 , G06Q30/0242 , G06N5/04 , G06Q30/0204 , H04L67/303 , G06N20/00 , G06F16/2457 , H04L67/306 , G06F16/9536 , G06F16/23 , G06F21/62 , G06Q30/0202 , G06F16/28 , G06F16/215 , H04L67/53 , H04L67/50
摘要： Methods and apparatus to generate audience metrics using third-party privacy-protected cloud environments. An example apparatus includes at least one memory, programmable circuitry, and instructions to cause the programmable circuitry to generate a first demographic correction model based on a first matrix, the first matrix including first data indicative of user accesses to media, the first matrix associated with a first demographic, generate a second demographic correction model based on a second matrix, the second matrix including second data indicative of user accesses to the media, the second matrix associated with a second demographic, and generate predicted demographics of a user associated with the user accesses based on the first demographic correction model and the second demographic correction model, the predicted demographics including the first demographic and the second demographic.
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公开(公告)号：US20230096072A1
公开(公告)日：2023-03-30
申请号：US17985001
申请日：2022-11-10
发明人： Matthew VanLandeghem , Jessica Brinson , Sagar Sanghavi , Lianghua Shao , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
IPC分类号： G06Q30/02 , G06N5/04 , G06F16/23 , G06F16/2457 , H04L67/50 , G06F16/9536 , G06N20/00 , G06F21/62 , H04L67/53 , H04L67/303 , G06F16/215 , G06F16/28 , H04L67/306
摘要： Methods and apparatus for multi-account adjustment in third-party privacy-protected cloud environments are disclosed herein. A disclosed example apparatus includes memory and processor circuitry to execute computer readable instructions to select a type of client device, determine a number of panelists associated with a demographic characteristic and the type of client device, the demographic characteristic defining a segment of the panelists, determine a number of user accounts associated with the number of panelists, determine a multi-account adjustment factor for the demographic characteristic and the client device based on a ratio of the number of the panelists to the number of user accounts, and adjust an initial estimate of a unique audience size based on the multi-account adjustment factor.
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公开(公告)号：US20230077544A1
公开(公告)日：2023-03-16
申请号：US17984979
申请日：2022-11-10
发明人： Lianghua Shao , Matthew VanLandeghem , Jessica Brinson , Sagar Sanghavi , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
IPC分类号： G06Q30/02 , G06N5/04 , H04L67/303 , G06N20/00 , G06F16/2457 , H04L67/306 , G06F16/9536 , G06F16/23 , G06F21/62 , G06F16/28 , G06F16/215 , H04L67/53 , H04L67/50
摘要： An example system disclosed herein includes programmable circuitry to identify audience measurement panelists associated with database proprietor accounts, when a sign- out percentage of the audience measurement panelists is zero, determine a first probability that a second server of a database proprietor associated a first demographic with a logged impression when the logged impression corresponds to a second demographic, when the sign-out percentage of the audience measurement panelists is one hundred, determine a second probability that the second server of the database proprietor associated the first demographic with the logged impression when the logged impression corresponds to the second demographic, determine an adjustment factor based on a weighted combination of the first and second probabilities, and apply the adjustment factor to database proprietor impressions data to reduce a computer-generated error.
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公开(公告)号：US20210357957A1
公开(公告)日：2021-11-18
申请号：US17318766
申请日：2021-05-12
发明人： Matthew VanLandeghem , Jessica Brinson , Sagar Sanghavi , Lianghua Shao , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
IPC分类号： G06Q30/02 , G06F16/2457 , G06N20/00 , G06N5/04 , H04L29/08
摘要： Methods, apparatus, systems, and articles of manufacture are disclosed to adjust demographic information of user accounts to reflect primary users of the user accounts. An apparatus comprising: memory; and processor circuitry to execute instructions that causes the processor circuitry to at least: determine a first total score for a first panelist associated with a panelist user account based on at least one of a first impression score, a first age score, or a first gender score; determine a second total score for a second panelist associated with the panelist user account based on at least one of a second impression score, a second age score, or a second gender score; and in response to determining that the first total score satisfies a threshold, store demographics of the first panelist for the panelist user account.
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10.发明授权公开(公告)号：US12100016B2
公开(公告)日：2024-09-24
申请号：US17984961
申请日：2022-11-10
发明人： Matthew VanLandeghem , Lianghua Shao , Jessica Brinson , Sagar Sanghavi , Jonathan Sullivan , Billie J. Kline , Mala Sivarajan , Shruthi Koundinya Nagaraja , Logan Thomas , Arushi Kumar
IPC分类号： G06Q30/02 , G06F16/215 , G06F16/23 , G06F16/2457 , G06F16/28 , G06F16/9536 , G06F21/62 , G06N5/04 , G06N20/00 , G06Q30/0201 , G06Q30/0202 , G06Q30/0204 , G06Q30/0242 , H04L67/303 , H04L67/306 , H04L67/50 , H04L67/53
CPC分类号： G06Q30/0201 , G06F16/215 , G06F16/2365 , G06F16/24578 , G06F16/285 , G06F16/9536 , G06F21/6263 , G06N5/04 , G06N20/00 , G06Q30/0202 , G06Q30/0204 , G06Q30/0205 , G06Q30/0245 , G06Q30/0246 , H04L67/303 , H04L67/306 , H04L67/53 , H04L67/535
摘要： An example system disclosed herein includes programmable circuitry to identify donor adjustment factors and recipient adjustment factors used for correction of media impressions logged by a database proprietor, the donor adjustment factors including first donor adjustment factors associated with a first geographic region and second donor adjustment factors associated with a second geographic region, determine a first reduced donor factor set corresponding to ones of the first donor adjustment factors that satisfy a threshold, determine a second reduced donor factor set corresponding to ones of the second donor adjustment factors that satisfy the threshold, and generate imputation factors based on an aggregation of retained ones of the donor adjustment factors, the retained ones of the donor adjustment factors selected based on the first reduced donor factor set and the second reduced donor factor set, the imputation factors to reduce error in the correction.
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