公开(公告)号：US11893071B2

公开(公告)日：2024-02-06

申请号：US17726048

申请日：2022-04-21

Applicant: TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED

Inventor： Cheng Ling ,  Yalong Wang ,  Rui Wang ,  Ruobing Xie ,  Feng Xia ,  Leyu Lin

IPC: G06F16/00 ,  G06F16/9536 ,  G06F16/9535 ,  H04L67/50 ,  G06N3/045

CPC classification number: G06F16/9536 ,  G06F16/9535 ,  G06N3/045 ,  H04L67/535

Abstract: This application provides a content recommendation method and apparatus, an electronic device, and a storage medium. The content recommendation method includes obtaining content feedback information of a target object and content feature information of content that is to be recommended in response to a content recommendation request of the target object, the content feedback information comprising explicit feedback information and implicit feedback information and object portrait information of the target object; performing feature interaction according to the explicit feedback information and the implicit feedback information in the content feedback information, and obtaining behavior preference information; performing feature extraction based on the behavior preference information, the content feedback information, and the content feature information, and obtaining a predicted click-through rate (CTR); and determining, according to the predicted CTR, recommended content from the pieces of content that is to be recommended, and transmitting the recommended content to a terminal device.