公开(公告)号：US20220103894A1

公开(公告)日：2022-03-31

申请号：US17222535

申请日：2021-04-05

Applicant: Snap Inc.

Inventor： John Cain Blackwood ,  Chinmay Lonkar ,  David B. Lue ,  Kevin Lee Renner

IPC: H04N21/44 ,  H04N21/81 ,  H04N21/84 ,  H04N21/4788 ,  G06F16/245

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for selecting ads for a video. The program and method provide for receiving a request for an ad to insert into a video playing on a client device, the request including a first content identifier that identifies a first type of content included in the video; determining a set of content identifiers associated with the first content identifier, the set of content identifiers identifying second types of content to filter with respect to providing the ad in response to the request; selecting an ad from among plural ads, by filtering ads tagged with a second content identifier included in the set of content identifiers; and providing the selected ad as a response to the request.