公开(公告)号：US11645666B2

公开(公告)日：2023-05-09

申请号：US17649107

申请日：2022-01-27

申请人： Show Advertising Ltd.

发明人： Shmuel Ur ,  Ori Arditi ,  Ilan Paliov ,  Shay Karpeles

IPC分类号： G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0251

CPC分类号： G06Q30/0204 ,  G06Q30/0271

摘要： A method, an apparatus and a computer program product for evaluating demographics of viewers of live-streamed videos. A stream data of a video stream provided to an audience over the Internet via a live-streaming platform may be obtained. The stream data comprise information describing a content of the video stream. Each viewer may be identified in the video stream using a handle. Demographic information of a viewer may be estimated, automatically by a computerized device, based on the stream data and the handle of the viewer. An aggregated demographic information of the audience may be estimated based on the demographic information of a plurality of viewers comprised by the audience. Actions may be performed based on the aggregated demographic information of the audience.