Method and apparatus for generating user-ad matching list for online advertisement

    公开(公告)号:US11720927B2

    公开(公告)日:2023-08-08

    申请号:US17526421

    申请日:2021-11-15

    CPC classification number: G06Q30/0271 G06N3/045 G06Q30/0255 G06Q30/0277

    Abstract: A server and a method for generating a user-advertisement (user-ad) matching list for online advertisement is provided. The method includes obtaining profile information and advertisement exposure history information of users exposed to a plurality of advertisements through an ad impression server, obtaining advertisement information of an advertisement to be delivered by an advertiser, identifying candidate users for the advertisement of the advertiser among the users, based on the profile information of the users, predicting an access time when the candidate users will access the ad impression server, selecting target users to be provided with the advertisement of the advertiser among the candidate users, based on the predicted access time, obtaining a preference of each target user for an advertisement product of the advertiser, and generating the user-ad matching list by matching the advertisement of the advertiser with the target users, based on the preference.

    Electronic device and method for controlling the electronic device

    公开(公告)号:US11328719B2

    公开(公告)日:2022-05-10

    申请号:US16750662

    申请日:2020-01-23

    Abstract: An electronic device and a method for controlling the electronic device is provided. The electronic device includes a microphone, a memory configured to include at least one instruction, and a processor configured to execute the at least one instruction. The processor is configured to control the electronic device to perform voice recognition for an inquiry based on receiving input of a user inquiry through the microphone, and acquire a text for the inquiry, generate a plurality of inquiries for acquiring response data for the inquiry from a plurality of databases using a relation graph indicating a relation between the acquired text and data stored in the plurality of databases, acquire response data corresponding to each of the plurality of inquiries from each of the plurality of databases, and generate a response for the inquiry based on the response data acquired from each of the plurality of databases and output the response.

    METHOD AND APPARATUS FOR PROVIDING CONTENT BASED ON KNOWLEDGE GRAPH

    公开(公告)号:US20210089598A1

    公开(公告)日:2021-03-25

    申请号:US16928644

    申请日:2020-07-14

    Abstract: A content recommendation is provided based on a knowledge graph using, for example, a processor and memory of a device. In some embodiments, sensors are used. The content recommendation efficiently makes user of the processor, memory and/or sensors. A knowledge graph is maintained at the device and another knowledge graph may be maintained at a server. The knowledge graph at the device is generated, for example, by obtaining log history information, generating a device knowledge graph, generating a pattern knowledge graph associated with a behavior pattern of a user, and/or updating the device knowledge graph by adding the pattern knowledge graph to the device knowledge graph. In some examples, the knowledge graph at the server is generated by a server, based on the pattern knowledge graph.

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