In-application recommendation of deep states of native applications

    公开(公告)号:US10146559B2

    公开(公告)日:2018-12-04

    申请号:US14561340

    申请日:2014-12-05

    Abstract: A method includes receiving a request from a user device executing a native application. The request indicates an accessed state of the native application to which the native application is set. The method includes identifying one or more categories of the accessed state of the native application and recommended application resource identifiers based on features of the accessed state. Each of the recommended application resource identifiers references a different state of a native application. When a native application is selected by the user, the method includes setting the native application to the different state. For each of the application resource identifiers, the method includes identifying one or more recommended categories of the state referenced by the recommended application resource identifier and determining whether to recommend the different state referenced by the recommended application resource identifier based on features of the accessed state and features of the state of the application.

    Entity-based external functionality for software developers

    公开(公告)号:US10031725B2

    公开(公告)日:2018-07-24

    申请号:US15475291

    申请日:2017-03-31

    Abstract: A system stores information identifying functions and corresponding unique identifiers. Each of the functions corresponds to external functionality available from third party applications. An application developer selects one of the functions to supplement functionality of their application. The system provides a software object to the application developer. The software object includes instructions for, in response to user selection of a user interface element, preparing a query wrapper including the corresponding unique identifier of the function and an identifier of a corresponding entity. The instructions transmit the query wrapper to a search system and receive a result set from the search system. An item in the result set includes an access mechanism for a specified state of a target application. The instructions display the result set and, in response to user selection of the item, actuate the access mechanism to open the target application to the specified state.

    Personalizing advertisements based on proximate computing devices

    公开(公告)号:US10127579B2

    公开(公告)日:2018-11-13

    申请号:US14982120

    申请日:2015-12-29

    Abstract: Techniques include generating an advertisement (ad) including text and/or image data using a user device (e.g., a mobile computing device). The techniques further include identifying one or more proximate devices (e.g., networked computing devices or appliances) located proximate to the user device using a local wireless network (e.g., Wi-Fi, Bluetooth, or NFC). The techniques include modifying (e.g., personalizing) the ad based on the identified proximate devices, based on one or more device types (e.g., categories) associated with the devices, and/or based on one or more states of the devices. In some examples, the techniques include transmitting an indication of the identified proximate devices, their types, and/or their states and an indication of the ad to an ad system, and receiving the modified ad from the system. The techniques also include displaying the modified ad to a user at the user device (e.g., within a software application executing on the device).

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