Abstract:
An apparatus and method for operating a customized proposal service are provided. The apparatus includes a database (DB) configured to store use pattern information about one or more client devices, a communication module configured to communicate with the one or more client devices, and a processor configured to provide recommended information for a proposal service field based on a use pattern of a first client device, provide a second client with modified recommended information by reflecting feedback information when the feedback information about the provided recommended information is received from the first client device, and receive feedback information about the modified recommended information from the second client and evaluate the recommended information and the modified recommended information.